Post by account_disabled on Dec 4, 2023 4:00:35 GMT -5
Publication date :November 15, 2017 Flipboard Reddit Pinterest WhatsApp E-mail On average, French brands report collecting nine different types of data about online customers, ranging from transactional details to behavioral trends. However, at a time when everyone is only talking about personalization, brands seem somewhat overwhelmed by this overflow of data.
Sitecore, the global leader in customer experience management software, has just published the findings of a global study carried out in partnership with Vanson Bourne. This study analyzes responses Country Email List from 6,800 consumers and 680 marketers and IT specialists to understand how brands manage, secure and analyze the data they collect from consumers, before using it to deliver a customer experience more personalized. Conducted across 14 countries, the study also examined consumers' trust in sharing data, their expectations of the experiences brands subsequently deliver to them, and their thoughts about personalization.
Faced with the ever-present need to use data more effectively, many businesses lack the tools and knowledge necessary to move forward and meet the expectations of the various stakeholders – especially their customers. Until brands overcome these internal hurdles, they won't have actionable insights that can improve their customers' experiences and generally improve sales and customer loyalty.
The study also reveals other key findings: Customers believe that brands know them better than they actually know them: unlike the global average, French consumers expect less (49% in France compared to 56% globally) for brands to know their customer history. purchase even though marketers say they know it 64% in France compared to 56% worldwide).
Sitecore, the global leader in customer experience management software, has just published the findings of a global study carried out in partnership with Vanson Bourne. This study analyzes responses Country Email List from 6,800 consumers and 680 marketers and IT specialists to understand how brands manage, secure and analyze the data they collect from consumers, before using it to deliver a customer experience more personalized. Conducted across 14 countries, the study also examined consumers' trust in sharing data, their expectations of the experiences brands subsequently deliver to them, and their thoughts about personalization.
Faced with the ever-present need to use data more effectively, many businesses lack the tools and knowledge necessary to move forward and meet the expectations of the various stakeholders – especially their customers. Until brands overcome these internal hurdles, they won't have actionable insights that can improve their customers' experiences and generally improve sales and customer loyalty.
The study also reveals other key findings: Customers believe that brands know them better than they actually know them: unlike the global average, French consumers expect less (49% in France compared to 56% globally) for brands to know their customer history. purchase even though marketers say they know it 64% in France compared to 56% worldwide).